We live in a world where virtually everyone has micronutrient deficiencies, with studies showing that up to 92% of the US population is deficient in one or more vitamins or minerals. 


The modern medical system often overlooks the impact of vitamins, minerals and electrolytes on health, as well as the consequences of their deficiency.


Despite the conventional wisdom that a healthy diet provides sufficient nutrients, our food is no longer as rich in nutrients as it was 50 years ago, due to soil depletion.


Taking supplements haphazardly can create an imbalance in the body, disrupting the homeostasis of individual micronutrient reserves.


Current multivitamin brands have critical flaws: they are either under- or over-dosed in several nutrients, have poor dosage ratios between nutrients, use inadequate forms of nutrients, and offer non-absorbable
versions of nutrients.


5 ans de réflexion intensives et de discussions avec les plus grands expert en micro-nutriments au monde.


10’000 heures de lectures d’études


12 mois de Recherche & Développement dans un des meilleurs laboratoires suisses.

HAURA a été méticuleusement conçu pour fournir les micronutriments précis dont chacun a besoin pour vivre à son plein potentiel. Chaque ingrédient, chaque dosage, chaque ratio a été minutieusement réfléchi, en s'appuyant sur les dernières découvertes scientifiques en matière de métabolisme et de biochimie interne. Le tout se présentant sous la forme d'une boisson bleue magnifique et délicieuse aux reflets violets.


is the answer to all these problems.



Les micronutriments sont bien plus que de simples composants de notre alimentation - ils sont les cofacteurs indispensables qui orchestrent l'harmonie biochimique au sein de nos corps. Chaque fonction corporelle, de la digestion à la cognition, dépend de ces précieuses molécules. Un déséquilibre, même minime, peut altérer le fonctionnement optimal de nos systèmes. Voici quelques symptômes courants associés aux carences micro-nutritionnelles, et la science qui se cache derrière :

Vitamin B1 (Thiamine)

Deficiency symptoms

Loss of feeling in legs and hands, loss of appetite, confusion, memory problems, nerve damage.

Biochemical role

An essential activator of vitamins B2 and B6, thiamine is essential for carbohydrate metabolism, converting carbohydrates into usable energy (ATP) within the mitochondria. It also plays a role in nerve conduction and the synthesis of the neurotransmitter acetylcholine.

Vitamin B5 (Pantothenic acid)

Deficiency symptoms

 Low sex hormone production (loss of libido), irritability, difficulty sleeping, anger problems, personality changes.

Biochemical role

Synthesis of stress management hormones. Pantothenic acid is also a precursor of Coenzyme A, essential for lipid, carbohydrate and protein metabolism. It is also important for the synthesis of steroid hormones and the neurotransmitter acetylcholine.

Vitamin B3 (Niacin)

Deficiency symptoms

Intolerance to alcohol and aldehydes, pellagra, rash, diarrhea, mental

confusion, dementia.

Biochemical role

Recycling of natural antioxidants. Niacin is involved in numerous redox reactions in the body, essential for energy generation. It is also involved in DNA repair and regulation of gene expression.

Vitamin B2 (Riboflavin)

Deficiency symptoms

Skin rash, sore throat, anemia, cracked lips, tongue inflammation, eye problems.

Biochemical role

Activation of vitamins B3, B6 and B12. Riboflavin is a crucial coenzyme in redox reactions occurring in metabolic energy pathways, such as the mitochondrial respiratory chain.

Vitamin B7 (Biotin)

Deficiency symptoms

Conjunctivitis, hair loss and thinning, brittle nails, mood swings, hallucinations, dry, scaly skin.

Biochemical role

In collaboration with vitamin B5, biotin acts as a coenzyme in the metabolism of fatty acids, carbohydrates and amino acids. It is also crucial for the maintenance of healthy hair,

skin and nails.


Deficiency symptoms

Impaired glucose tolerance, sweating, joint pain, neurological symptoms, depression, fatigue, weakness.

Biochemical role

Zinc transport in the blood, collagen production, management of cellular oxidation. Acts as cofactor for several enzymes important in energy metabolism and antioxidant.


Deficiency symptoms

Difficulty concentrating, loss of collagen, hair loss, poor sense of taste and smell.

Biochemical role

Activates vitamin A, supports cognition, manages immune response.

Vitamin E

Deficiency symptoms

Stress, nerve damage, muscle weakness, vision problems, immune weakness.

Biochemical role

Zinc and magnesium retention, antioxidant protection, support of neuromuscular and immune health.


Deficiency symptoms

Salt intolerance, acidosis, pain on urination, kidney pain, weakness, muscle cramps, irregular heartbeat, hypertension.

Biochemical role

Electrolyte balance, blood pressure management, muscle function.


Deficiency symptoms

Intolerance of sulfur-rich foods, neurological symptoms, intolerance of sulfite-based additives.

Biochemical role

Production of sulfur proteins, detoxification of sulfites.

Balancing Nutrient Spectrum

Accurate Dosages and Ratios

Obtaining Micro-nutritional needs

Fulfilling deficiencies in the body

Recycling of natural antioxidants

HAURA is made from the world's finest ingredients, sourced from a dozen countries manufactured in Switzerland.

Each ingredient has been carefully selected according to its purest, most absorbable, most potent form, and closest to the active form used by the body. Each micronutrient has a precise dose calculated to give you exactly what you need every day without altering your natural homeostasis or antagonising other vitamins and minerals.

HAURA is formulated with a unique blend of vitamins, minerals, electrolytes and phyto-elements to promote overall health and vitality.

We haven't just created a new multivitamin

We haven't just created a new multivitamin

of Vitamins & Minerals